What is the full form of TRP?
TRP = Target Rating PointT = Target
R = Rating
P = Point
The TRPs are the gross rating points delivered by a media vehicle to a specific target audience.TRP is the method for count the impressions in relation to the number of people in a specific target audience for an advertisement.
How to calculate it?
Method for calculate the TRP :-
TRPs = Reach among target audience (%) x Average frequency
More words to know short definition
AAAA AAP ABP NEWS ACC Cement ACE ADIDAS AMIE ATM BBA BCC BLP BMW BPL BPO B Tech CCTV CEO COM Computer D Y Patil FAX FMCG EMI GATE GRE HDFC HSBC ICICI IBM KFC LLB Love MBA MBBS MCB MDH MLA NALCO NASA NASSCOM NCR NDA OLX PNR PPT QPR RIP RSVP SEO SIM SSC SWATI TIPS TRP UNICEF VBA WAP Wi Fi WMA XLPE ZSI